Spanish-language media giant Univision has said “Bueno!” to Google’s YouTube, agreeing to make its television programming watchable on the popular video sharing site, the companies announced.
That marks the first time these shows will have been available for online viewing outside of Univision’s websites. Google hopes the deal will expand YouTube’s Hispanic audience, which grew 80 percent in the last year even before this programming was available.
The deal covers some of the most popular Univision-produced shows, including Nuestra Belleza Latin (Our Latin Beauty), Cristina, Don Francisco Presenta (Don Francisco Presents), Escandalo TV (ShowBiz TV), Veredicto Final (The Final Verdict), Moda Al Rescate (Fashion to the Rescue), Decorando Contigo (Decorating With You), Casa Al Dia (Home, Improved), Que Sabor (Such Favlor!), Mujeres Asesinas (Killer Women), Despierta America (Wake-Up America), Al Punto (To The Point), Noticiero Univision (Univision News), Aqui y Ahora (Here and Now), Primer Impacto (First Impact), El Gordo y La Flaca (The Scoop and The Skinny), Viva El Sueño (Live the Dream) and Premio Lo Nuestro a la Música Latina (Lo Nuestro Latin Music Awards).